As the Internet became very popular in 1980s, commercial Internet service providers appeared starting from USA in 1980s as described in the previous section. Then, World Wide Web (WWW) and other online services appeared in the late 1980s and early 1990s. With the invention of the Internet browser called Mosaic in 1992, WWW became very popular, and commercial online services started in USA including eBay in 1993 and Yahoo and Amazon in early 1994. Similar commercial online services appeared in Asia starting from Australia, Hong Kong, Japan, New Zealand, Singapore, South Korea, Singapore and Taiwan in mid-1990s. The online commercial Internet services include search, newspaper, shopping, television and video, and entertainment among others, similarly to USA. Thus, Internet users in Asia have two choices; accessing the US sites, or local sites. The local sites tend to be developed well among non-English speaking countries such as China, Japan, South Korea and Thailand, but not among English speaking countries such as Australia and New Zealand where the Internet users tend to access the US sites.
Search service was one of the first commercial online services, and Yahoo started in 1994 in USA, followed by Google in 1997. Initial search service including South Korea in Asia started in mid-1990s. In this century, Baidu in China and Naver in South Korea as well as Yandex in Russia dominate search service in each country. Languages of these countries are substantially different from English, and the US products had difficulty to provide better service than the local companies. Yandex has strong presence on search service in several countries in West Europe and Turkey. But, Baidu and Naver do not have strong presence on search service in other countries in Asia even though they have strong presence on other Internet services in other countries in Asia.
News service, another early online service which started from mid-1990s in Asia as soon as WWW with the Internet browser became available. There are two types of the news service; one provided by newspaper and other publishers, and the other provided by other online service providers. The traditional newspaper, magazine and other publishing companies took advantage of popularity of Internet including WWW, and started to offer online news services as an additional news service. In some cases, newspaper or magazine publishing companies stopped the hardcopy publication and concentrate on the online publication. Many other online service providers offer news service, and some of them became the online publishing companies without any hardcopy publication in Asia and elsewhere in the world. For many countries in Asia as well as other parts of the world, the online news service is one of the major online services provided by local companies as you can see in Alexa’s data which is summarized at the end of this section.
Shopping was one of the first online commercial Internet services. But, its service had to wait until a user friendly Internet browser such as Mosaic and Netscape which appeared in mid-1990s became available. eBay in 1993 and Amazon in 1994 are some of the first online shopping services in USA. Many online shopping sites launched in Asia since mid-1990s including several sites in South Korea which were launched in 1996. In the twenty-first century, eCommerce including online shopping became ubiquitous among many countries in Asia and elsewhere in the world. The online shopping sites became the largest Internet companies among several countries including Alibaba in China and Rakuten in Japan. As smartphones appeared in late 2000s, mobile online shopping along some other applications including entertainment and mobile messaging services over smartphones became very popular.
Video is another major online service appeared during during 1990s, and became popular in 2000s. The online video service was offered by television stations and publishing companies as well as startup companies specialized on video distribution such as YouTube. Due to limited bandwidth to deliver good quality video, the online video service was limited in 1990s. YouTube dominates the online video service around the world in the twenty-first century even though similar services are offered by some local companies such as Nico Nico in Japan. Video streaming service such as Ustream is also popular in several countries in Asia along USA.
Entertainment is another popular online service which has been offered from early 1990s. Many of the online entertainment services are offered without WWW. South Korea took lead on online game from early 1990s, and several companies including Nexon and NCsoft in South Korea and Tencent in China along a few more companies in USA lead the online game industry in the world. As smartphones became available in late 2000s, mobile versions of the online entertainment including online game on the smartphones became more popular than the traditional computer-based online entertainment in many countries in Asia. According to Alexa, ten most frequently accessed websites globally among the top twenty sites are in USA, and seven are in China with one each in India, Japan and Russia as of 2014 [Alexa 2014]. The top 20 sites based on the one month Alexa traffic rank are listed.
Top 20 Websites in the World in 2014
1 Google.com
2 Facebook.com
3 YouTube.com
4 Yahoo.com
5 Baidu.com (China)
6 Wikipedia.org
7 Amazon.com
8 Twitter.com
9 Taobao.com (China)
10 Qq.com (China)
11 Google.co.in (India)
12 Live.com
Search service was one of the first commercial online services, and Yahoo started in 1994 in USA, followed by Google in 1997. Initial search service including South Korea in Asia started in mid-1990s. In this century, Baidu in China and Naver in South Korea as well as Yandex in Russia dominate search service in each country. Languages of these countries are substantially different from English, and the US products had difficulty to provide better service than the local companies. Yandex has strong presence on search service in several countries in West Europe and Turkey. But, Baidu and Naver do not have strong presence on search service in other countries in Asia even though they have strong presence on other Internet services in other countries in Asia.
News service, another early online service which started from mid-1990s in Asia as soon as WWW with the Internet browser became available. There are two types of the news service; one provided by newspaper and other publishers, and the other provided by other online service providers. The traditional newspaper, magazine and other publishing companies took advantage of popularity of Internet including WWW, and started to offer online news services as an additional news service. In some cases, newspaper or magazine publishing companies stopped the hardcopy publication and concentrate on the online publication. Many other online service providers offer news service, and some of them became the online publishing companies without any hardcopy publication in Asia and elsewhere in the world. For many countries in Asia as well as other parts of the world, the online news service is one of the major online services provided by local companies as you can see in Alexa’s data which is summarized at the end of this section.
Shopping was one of the first online commercial Internet services. But, its service had to wait until a user friendly Internet browser such as Mosaic and Netscape which appeared in mid-1990s became available. eBay in 1993 and Amazon in 1994 are some of the first online shopping services in USA. Many online shopping sites launched in Asia since mid-1990s including several sites in South Korea which were launched in 1996. In the twenty-first century, eCommerce including online shopping became ubiquitous among many countries in Asia and elsewhere in the world. The online shopping sites became the largest Internet companies among several countries including Alibaba in China and Rakuten in Japan. As smartphones appeared in late 2000s, mobile online shopping along some other applications including entertainment and mobile messaging services over smartphones became very popular.
Video is another major online service appeared during during 1990s, and became popular in 2000s. The online video service was offered by television stations and publishing companies as well as startup companies specialized on video distribution such as YouTube. Due to limited bandwidth to deliver good quality video, the online video service was limited in 1990s. YouTube dominates the online video service around the world in the twenty-first century even though similar services are offered by some local companies such as Nico Nico in Japan. Video streaming service such as Ustream is also popular in several countries in Asia along USA.
Entertainment is another popular online service which has been offered from early 1990s. Many of the online entertainment services are offered without WWW. South Korea took lead on online game from early 1990s, and several companies including Nexon and NCsoft in South Korea and Tencent in China along a few more companies in USA lead the online game industry in the world. As smartphones became available in late 2000s, mobile versions of the online entertainment including online game on the smartphones became more popular than the traditional computer-based online entertainment in many countries in Asia. According to Alexa, ten most frequently accessed websites globally among the top twenty sites are in USA, and seven are in China with one each in India, Japan and Russia as of 2014 [Alexa 2014]. The top 20 sites based on the one month Alexa traffic rank are listed.
Top 20 Websites in the World in 2014
1 Google.com
2 Facebook.com
3 YouTube.com
4 Yahoo.com
5 Baidu.com (China)
6 Wikipedia.org
7 Amazon.com
8 Twitter.com
9 Taobao.com (China)
10 Qq.com (China)
11 Google.co.in (India)
12 Live.com
13 Linkedin.com
14 Sina.com.cn (China)
15 Weibo.com (China)
16 Blogspot.com
17 Yahoo.co.jp (Japan)
18 Tmall.com (China)
19 Hao123.com (China)
20 Yandex.ru (Russia)
Alexa.com website provides further information on ranking in each country, and here is the list of leading local commercial online service providers which are ranked in the top ten in selective countries in Asia. Most countries have the local version of google.com in the top ten such as google.com.au.
14 Sina.com.cn (China)
15 Weibo.com (China)
16 Blogspot.com
17 Yahoo.co.jp (Japan)
18 Tmall.com (China)
19 Hao123.com (China)
20 Yandex.ru (Russia)
Alexa.com website provides further information on ranking in each country, and here is the list of leading local commercial online service providers which are ranked in the top ten in selective countries in Asia. Most countries have the local version of google.com in the top ten such as google.com.au.
Australia – No local providers are in the top ten. gumtree.com.au, news.com.au, commbank.com.au, smh.com.au, and realestate.com.au are ranked in the top twenty.
China – All top ten online service providers are local. Only two local versions of the US companies;
google.com.hk and amazon.cn are ranked in the top twenty. No US companies are in the top ten.
Hong Kong – One is local; discuss.com.hk among the top ten. Other top ten online service providers include four from USA, three from China, one from Taiwan and one local version of the US company.
India – Three local online service providers are in the top ten; flipkart.com,
blogspot.in, and Indiantimes.in, and two are the local versions of the US companies;
google.co.in and amazon.in.
Indonesia – Two local online service providers are in the top ten; kaskus.co.id, and detik.com.
Iran – Seven local online service providers are in the top ten; blogfa.com, varzesh3.com, aparat.com,
Mihanblog.com, digikala.com and onclckads.net.
Japan – Two or more local online service providers are in the top ten: yahoo.co.jp and rakuten.co.jp.
Malaysia - One local online service provider, gigacircle.com is in the top ten.
Pakistan – Two local online service providers are in the top ten; dailymotion.com and tune.pk.
Alibab.com, Chinese website is in the top ten.
Philippines – Two local online service providers are in the top ten; abs-cbnnews.com and inquirer.net.
Saudi Arabia – One local online service provider is in the top ten; sabg.org.
Singapore – One local online service provider is in the top ten; qoo10.sg.
South Korea – Two local online service providers are in the top ten; naver.com and daum.net.
Taiwan – Four local online service providers are in the top ten; pixnet.net, ettoday.net, life.com.tw, mobile01.com and udn.com.
Thailand – Two local online service providers are in the top ten; pantip.com and sanook.com.
Chinese online service provider, hao123.com of Baidu is ranked in the top 10.
Vietnam – Six local online service providers are in the top ten; occoc.com, zing.vn, webtetho.com,
vnexpress.net, 24h.com, and clip.vn.
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