Sabtu, 25 Juli 2015

MOBILE MESSAGING SERVICES

Mobile messaging services started in late 2000s and early 2010s in USA and Asia. WhatsApp in USA is one of the first mobile messenger services in the world with its launching in 2009. Facebook also offers a mobile messenger service called Facebook Messenger.  KakaoTalk in South Korea, WeChat in China, and LINE in Japan and South Korea followed in late 2000s and early 2010s.

Short message services on mobile phones in 1980s and 1990s, and chatting services in the Internet and other computer networks in 1970s and 1980s led to development of the mobile messaging services when smartphones were introduced in late 2000s. Initially all mobile messaging services were simple chatting services on smartphones without WWW. Many functions were added as the mobile messaging services became popular including better user interface, group chatting and variety of icons among others. WeChat, for example supports text translation of languages it supports.  Thus, we could communicate using different languages in nearly real time. All mobile messaging services support popular smartphone OSs including Android for majority of smartphones as well as iOS for iPhone.

The total number of mobile messaging service users in Asia as well as in the world exceeded one billion in 2013. This may be the first time for Asia to dominate major Internet application. In the list shows the major mobile messaging services with the number of users in 2014 according to Wikipedia [Wikipedia 2014c]. There are other major messaging services including Facebook Messenger and Skype which support mobile devices, tablets and personal computers. Facebook Messenger has a similar number of registered users as WhatsApp and WeChat [Global 2014, Wikipedia 2015]. List of Major Mobile Messaging Services with Number of Users in the World, 2014
Name                          Registered Users        Active User Accounts
WhatsApp                   700+ million                600 million
WeChat                       600+ million                468 million
LINE                           560 million                  170 million
Viber                           449 million                  209 million
KakaoTalk                 140 million
Facebook Messenger 600 million (in 2015)
Source: Global Web Index [Global 2014] and Wikipedia [Wikipedia 2015]

WhatsApp was founded in USA and its service covers all over the world. It started charging for each account recently.  WhatsApp was acquired by Facebook which has its own messaging service, Facebook Messenger, which is unique as it is based on facebook website even though it also supports smartphone users without a facebook account. It is not clear if these two messaging services would be merged in the coming years [WhatsApp 2014].

WeChat was founded by Tencent in China along many other Internet services including QQ, another messaging service which has over one billion users [Tencent 2014]. WeChat is available globally like all other major mobile messaging services.  Additionally WeChat offers translation services, and has been adding many other services such as online shopping and online games similarly to LINE and KakaoTalk.

Viber was developed in Israel and was popular in Europe [Viber 2014].  It offers both voice and text messaging services with more emphasis on the voice messaging service.  It was acquired by Rakuten, the major online shopping site in Japan in 2014.

LINE was originally developed at Naver, the largest Internet company in South Korea in 2011 [LINE 2014]. But, South Korean mobile messaging service market was dominated KakaoTalk which was launched in 2010 [KakaoTalk 2014]. On the other hand, LINE in Japan was very successful and dominate Japanese mobile messaging market, and it is one of the largest mobile messaging services in the world with over half billion users in 2014. Both LINE and KakaoTalk as well as WeChat offer similar services such as online game in addition to messaging service.

All mobile messaging services like social networking services are increasingly becoming platforms to offer various online services in addition to messaging services.  Thus, we may be heading for competition on the online service platform between the mobile messaging service and other social networking services [Global 2014].

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